Students share their scrumptious internet marketing ideas
Business diploma students at Queen Alexandra Sixth Form College presented their internet marketing pitches for Scrumptious Cupcakes, to a marketing expert from Citizens Advice Gateshead.
The brief was to indicate the benefits of investing in internet marketing for small local businesses with a focus on growth of the business and capitalising on opportunities online marketing tools can provide.
Neil Gow, Marketing and Communications Manager, for Citizens Advice Gateshead provided the students feedback and guidance to improve their business pitches for the small cupcake business. His experience and knowledge was given to learners so they could provide a realistic internet marketing plan to the owner of this fictitious business. Daniel Jackson, student from Whitley Bay, said:
I thought it was good to present to someone who is a marketing specialist. I really enjoyed the experience and he asked some really thought provoking questions. The answers for which I can use in my internet marketing plan to make it more realistic to the internet marketing practices today
Citizens Advice Gateshead has helped thousands of people to move forward at times of upheaval an uncertainty for over six decades. They offer a free and impartial, advice and information service which shapes people’s future. Neil Gow, said:
I was impressed with the standard of the presentations delivered by the business students and how they tackled my questions. They had each taken a different angle on internet marketing for their client and showed originality and creativity in their pitches. Part of our mission is to mobilise knowledge so the system works - when I was offered the chance to work with young people in my community, I immediately offered my support. Shaping people’s futures is important in building a successful local economy and we all have a part to play in this endeavour.
Queen Alexandra Sixth Form offers A Levels and Level 3 BTec courses in a variety of subjects including business which is available at Queen Alexandra Sixth Form College which is part of Tyne Coast College.
The College has worked with the Career Ready Programme for three years and has benefited from the extra opportunities which are presented to students who take part in this programme, including internships, apprenticeships and university offers. Andrew Galliott Thornton, Media Studies Teacher, said:
It is great that Neil was able to offer his time to observe the student’s presentations. This was a fantastic opportunity for our students to gain expert advice from the marketing and communication industry. Neil was able to ask topical questions surrounding internet marketing and its future applications; these questions will allow our students to develop a more robust internet marketing plan for their client. All of the students appreciated Neil’s input and he made presenting, which can be a daunting task for students, a positive learning experience for them.
Lee Patterson, Head of Queen Alexandra Sixth Form College, said:
Our business diploma students always benefit from the links to industry, which our teachers have. Not only have they benefitted from the additional support from the Career Ready mentors, they have had access to a variety of industry professionals to support their assignment coursework.
If you would like to apply for the BTEC in Business programme for September 2020, details can be found on our website or at our open events. Visit our Events page for more info.